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welcome to eventual millionaire. i'm jaimetardy and today we have yanik silver on the show. i'm really excited. he's a serial entrepreneur.if you haven't ever heard of him he has a bazillion companies. he is doing undergroundonline seminar, surefire marketing, maverick business adventures, maverick mba, many, many,many things, bestselling author, blah, blah, blah. one of the best things that i love though,when i saw him speak at a conference, is i wanted to shake his hand because he is no.144 for going into space and i think that is one of the coolest things ever. thank youso much for coming on the show today, yanik. yanik silver: thanks, jaime, yeah i'm excited. jaime tardy: well i'll shake your hand againbecause space is like the biggest thing for

me. that's one of my goals. one of the reasonswhy... yanik silver: give you a high five. jaime tardy: yeah, i know, right, sweet! virtualhigh five. let's first start out with sort of the evolution because you have done somuch it's a little bit ridiculous. when i read stuff like that people go wow, okay,he's done a lot of really crazy stuff but i am sort of at the beginning. what i wouldlove to do is sort of have you tell maybe two or three pivotal moments that you've hadthat have sort of happened on this journey that have really changed you. yanik silver: i love pivotal moments whenyou go back and can think about what really

was, i look at those as almost like synchronisticdestiny business moments or something like that. i mean the first one has to be, ourfamily is from russia and i was born there and came over when i was about 2â½, 3 yearsold and i think just that immigrant mentality growing up was really pivotal where my dadcame over $256 in his pocket for me, my mom, my grandmother and didn't know much of theenglish language and went to work and within about a year he basically got fired. his choicewas to get fired or to leave and he left the hospital he was working at because he wasmoonlighting on the side repairing medical equipment for other doctors. that was kind of a pivotal moment where ididn't really have much say in it but it really

opened up this amazing path for me becausegrowing up in a family business -- medical equipment sales and service -- i don't know,since i was like 11 or 12, i was doing odd jobs. but then at 14 i was on the phone telemarketingto sell latex gloves so that was probably one because getting that confidence of sellingand doing your own leads and follow up and so forth and then 16 i got a car but the carcame with a string which was i had to go cold call on doctors. my dad, he was a russianimmigrant, so he was like "go mr. yanik; go make some sales." i actually do a really good russian joe impression.my dad's name is joe but otherwise every other impression always turns into like a russianimmigrant but i can do the russian immigrant

one good. that turned into this other sortof pivotal moment where i had this one doctor client of mine; first of all, i can't evenimagine what these doctors are thinking talking to a 16 year old kid and i hated cold calling,but this one doctor of mine who i had sold this entire office suite to, he and i hadbecome pretty good friends because i had seen him bunch, he gave me a jay abraham tape andhe was like you know you sort of seem like you're into this marketing stuff. here i justwent to this $5,000 seminar and check this out. that was one of those huge pivotal momentswhere i was like the lights turned on. i'm like wow there's better ways of doing thisthan just cold calling and that i could actually

use direct response marketing. i didn't evenknow what it was called at the time, listening to jay, but that was the first door openingto it. that kind of led me on this path of just immersing myself in direct response marketingwhere i was just obsessed with the fact that i could write an ad or write a letter andhave somebody raise their hands and say they are interested in seeing this piece of equipmentor even giving us money for it and it totally revolutionized my dad's business and whatwe were doing and that was kind of the start of me getting way more confident about myabilities to just have that major impact and use leverage in a big way. that's kind of the where yanik grew up story.from those doctor clients i had a couple that

were interested in other patients, gettingmore patients for cosmetic procedures or elective procedures and i'm like oh great i can consultwith you because i know how to do all this stuff. that turned into a way where i'm likewell there's no leverage in the consulting. i was doing a really great job for them andthen i started learning about publishing and information selling and i was like i can takewhat i learned and actually sell it to other doctors. that other pivotal moment was likeputting an ad into dermatologic surgery and having 10 doctors raise their hands and saythey were interested in this report on how to get more cosmetic cases. finally like getting my first order for it.it didn't come off the first try like the

first letter went out, nobody ordered. secondletter went out and nobody ordered and i remember calling this one woman who i had since becomefriends with who actually runs, she used to run some of our events, and she used to workfor the company that i was learning from. she was like go send out the third mailingjust like we talked. i was like okay. we sent out the third mailing and there was a deadlineattached to it and got that fax with that first order for $900 and that was like holyshit. we actually produced $900 and then i'm likeoh wait now i have to go make this thing. literally we wrote back the letter to thedoctor saying it was going to be republished. it's going to be available in 30 days andexpect to see something soon and we won't

be charging your card until then and thatwas the energy and motivation that i needed to go off on this path of really, this publishingpath and creating the educational side of things. jaime tardy: what was the timeframe too onthat of trying to go from being a consultant to actually selling more of an informationproduct? yanik silver: that was fairly fast. it wasprobably within a year. i had a lot of leg work and ground work for it. a lot of people,back in 2000, when i first got my first online stuff up and going, everyone was like wowthis guy is an amazing overnight success story. what they didn't see is the 7, 8 years maybe9 years of like training and honing and learning

direct response and all that stuff and thenall the pieces that went into it. i think a lot of people might miss that part. theysee the end result but they don't see the practice leading up to it. one of my mentors was earl nightingale andone think i always took away from him was that he said, "you can become an expert atany subject by just simply reading for one hour a day or studying it for one hour a dayfor three years or a world class expert for reading for one hour a day or studying itfor five years." i was like what would happen if you did it for two hours a day or threehours a day. how do you just accelerate that process and i just completely immersed inall of it. i think that was a huge head start

and also it just gives me a massive amountof fundamentals the people might lack when they go straight to the end result withoutgetting all the pieces in place first. almost like they are trying to create a reallygreat masterpiece in music, which i'm totally non musically inclined but you need to knowthe notes and you need to know how the arrangements go so that you can create your own versionof it or with artwork; you got to know the color palettes and all the different piecesthat go into it before you can start creating your own way of doing things. jaime tardy: that's what i think is reallyamazing; you talking about cold calling at 14 years old. i wish i had done that at 14and there are so many people that are listening,

i have a couple people that are like 16, 17listening to the interviews and emailing me. i'm going man you are so lucky because thoseare fundamentals, huge fundamentals, that if you can start earlier, the earlier thebetter. it sounded like, i mean you started training when you were a teenager and thenit just sort of built and built and built and like you said, a lot of people don't realizehow much time that takes. they go quit my job, start up something new, i'm going tobe successful and yet they might fail coming out of the gate just because they don't haveall that training like you did at the beginning. yanik silver: two things on that; one is wheni was 16 it totally sucked. i wanted to go to the beach with my friends and go live thereand so forth. my dad was like no, make some

sales. but i always had more money than myfriends so that was nice because i was paid on commissions. i was making commissions soit wasn't all bad but it definitely wasn't like; i wanted to go hang out with my friends.i guess i am thankful for my dad for making me not necessarily do that and go to work.i mean he always gave me the choice. i actually ended up working at tcby one summer becausei was pissed off at him and i'm like this totally sucks. breaking down the yogurt machines every nightand getting paid i don't know, like at that time $6 an hour or $8 an hour or something.i'm like this is ridiculous. but yeah, you were talking about quitting your job and thenexpecting whatever to become a millionaire

or to become successful and that notion offailure. i think of everything as r&d. i think everything is all about the story you giveit or the frame that you give it or the perception that you have. the failure kind of thing istough for me to swallow. failure to me just seems like an ultimate, almost like a copout. okay, i failed so now i'm not going to keep trying. but if you look at it as r&d, so researchand development, you're like wow, okay, so i figured out that this is not the way thatthe business model might work or this is not the way that this is optimal for my personalityor for what i want to do or my skill set, then you use it as just learning experiences.that's the best part about where we are right

now with how fast things are going and thetools and the resources available for everyone. you can put something out there without mucheffort really to just throw it out there and then just see if it gains momentum or if peopleare interested in it and using, there's a great book called lean startup. that actuallyuses a lot of the direct response principles of just putting something out there, seeingwhat happens and iterating fast on it. i like the idea of coming up with the ideaand maybe we can talk about some ways of creating a good big idea or a great angle on your idesbut then you come up with it and then you write the copy or create the sales processaround it so that you can throw it out to the world, at least in a small way, and seewhat the reaction is and you can even get

money because using stuff like kick starteror different things like that where it's crowd funding or it's other things where you putit out and you're like well this is prepublication or it's beta or whatever it is and peoplewill vote with their wallets instead of just their opinions. that's where so many peopleget tied up. they are asking their buddies, "hey jaime,do you think this is a good idea or what do you think of this?" or they're asking theirfamily and they are asking the people that (a) are either going to say something to pleasethem or (b) have no context or no knowing of what they are trying to do or they arenot part of the ideal marketplace that they are going after. you're getting false informationand then you try to go off on that.

jaime tardy: sure honey, that's a great idea.you should totally do that. yanik silver: right. that's the exact opposite.your buddies would be like no way, that's the stupidest thing i've ever heard. you getboth. that is the other thing that you sort of need though is you need that one personthat is that sort of cheerleader, that person that's always encouraging even if they haveno idea of what you are doing. that was my mom for me. she had no clue what i was doingwith the online stuff or any of that but you also need that marketplace feedback and thenpeople don't, it's kind of tough to, as seth godin says "ship" right. it's tough to shipbecause you're always worried about perfection and you're worried about is this the righttime or is this going to be the right thing

to put out there. if you look at it as this is iteration oneor version 1.0 or whatever the case is, then you're not so wrapped up in this idea of perfectionor getting something out there. i would rather put something out there. for instance, i'llexplain to you what happened with instant sales letters because that was my first sortof big hit. that was our first million dollar product. after my dad's business, i startedlooking at the internet. i was like wow, this is really fascinating what was going on andi really thought i was late to the party and this was late '99. jaime tardy: that's when they had 4 gig harddrives that were like your hard drive inside.

i worked for an internet service providerin 1999 which is crazy, it was way back when. yanik silver: right, from my perception thoughis i had people that i was looking up to, at that point, who had been on since '94 anddoing stuff and selling information and selling products online. i'm like i kind of understandhow to do this, i see some of the pieces and i was like i'm going to put something outthere. i think your questions dictate your answers. if you want to put a highlight orasterisk on something, if you are taking notes, better questions create better answer forsure and my question was how do i create a fully automatic website that makes me moneywhile i sleep, is an incredible value to people and is not just an ebook.

even at that point i was thinking about whereis the differentiation, where's the value we can provide. i literally woke up at 3:00in the morning with this idea for instant sales letter and jumped out of bed, got towork on it, registered a domain and i am not technical, still not technical. hired someoneto put up the site and within about a month and a half, we made our first order. i hadtaken some of our past resources, all the letters i had been working on for consultingclients and letters with my dad and other letters that i created and i realized prettyquickly that people want the fish handed to them. that's one of the ways of creating a big ideais the saying about if you had a man a fish

you feed him for a day, if you teach him howto fish, you feed him for a lifetime. well that's kind of bullshit. people want the fishhanded to them. the closer you can get to that the better. i've had a lot of productsthat have hit the million dollar mark and part of that has been because it has beena fish product. i've done this kind of way back with the doctors in the publishing businessfor the doctors. one of the best things that really drove the sales was giving them thisthing called patient attraction toolkit and it was an ad, letter, press release, educationreport and a bunch of other stuff for specific procedures -- liposuction, laser resurfacing,whatever. we gave them pre-done newsletters. that wasa separate product that they got that was

to their patients. i'm like this works really,really well. instant sales letter ideas are fill in the blank sales letter templates andthey have been selling now for 12, 13 years and that was the first million dollar productthat i had. the first version of it is nowhere near as good as the version of it now butputting it out there i was able to see people are into this, they are giving me money, theyare writing me notes saying that they've used it and it works, because it's all based ongreat psychologist and really powerful stuff. we just kept making it better and better andthen i was able to go out there and get more partners and just grow it after seeing thatit worked. that was the most important thing was putting it out there to just see if ithad a pulse or not.

jaime tardy: did you ask anyone before? youwere just like this is a great idea at 3:00 a.m. i'm going to do it, i'm not going toask anybody, i'm just going to put it out there and see if it works. yanik silver: yes. i just put it out there. jaime tardy: do you do that now? you've createdso many companies, it's kind of ridiculous. no offense. do you do that now? is that sortof the same system? yanik silver: that's a good question. prettymuch. when i hit on something that i know is, i don't know, like i just feel it in mygut like this is the right direction or this has a big enough hook or an angle. that'ssomething that i think i'm really just innately

talented in because when i'm brainstormingwith other people, i can really take what they're doing and within a really short timei'm like okay well here is the positioning for it and here's what makes it differentand here's how we're going to set up. they're like oh. jaime tardy: good, smart, thanks. yanik silver: i think it's just because ilove business models and i love looking at different ways that people are making money,from all sorts of different directions, and i can cross reference all that and see whatmakes sense or help find gaps in the marketplace. jaime tardy: that brings up two questions;one is focus. if you have so many things going

on, like when i first started, you said putsomething out there see if it hits that sort of thing. i was in that mindset a lot, atfirst, like i created an iphone app. i got a provisional patent. i was all over the place.i was doing stuff and taking tons of action and shipping things but then going (sound).where does that point come when you are creating a company that focus and really putting theeffort into that one thing because sometimes, like seth godin wrote about the dip, sometimesyou really do have to push hard on one thing focused in order to see results? how do youdeal with all that? yanik silver: i probably would have givenyou a different answer maybe three, four years ago. there's two parts to it. one is stillthe same answer as i would have given you

and it's i look at if you're doing too manythings in totally separate marketplaces and that they don't really kind of fold in onone another in some way, shape or form, then you're really just spinning your wheels becausethen it's hard to get any traction or momentum because one isn't really feeding the otherin any way, shape or form. for me, it has always been about entrepreneurs. that's theonly group that i care about and i love entrepreneurs from the startups to the super successfulones to you name it. that's who i think i was designed to reallyhelp and that's the only thing that really gets me motivated because i look at entrepreneursas catalyst for change and for good and the value that they can create for society andall the different things that i love about

entrepreneurship. everything that i do islinked to entrepreneurship in some way so it does have a little bit of crossover, alittle bit of momentum where one might drive the other or somebody might come to one ofour events and then they'll sign off for our high level maverick 1000 group or whateveror vice versa. now the other thing that has been really hardfor me to kind of admit though is that i've never given 1000 percent effort to any onething. i was always like well, my sort of good enough is i don't know probably at areally, really good level than maybe a lot of people and i've been able to have a lotof success with it and it has kind of been this pattern. i just look back at college;i'd go out and go get hammered and stink of

bourbon, come into the lecture hall, needa pencil, i was like the last one in and my buddy is like what are you doing? i'm likeit's fine and literally be the first one out of the test and leave with like a b. jaime tardy: people hate people like you. yanik silver: i don't think it's because i'mthis incredibly smart, amazing person. i was just really good at short term memory stuffand then i also sort of didn't care that much either. i always got by with a b or a b+.just lately i've been like okay what if i really did focus 1000 percent on something,what would it be? one of my buddies who is a maverick member came up with this analogy.it comes from this book crossing the chasm

and it's like the headpin. if you think abouta bowling alley, there's 10 pins and there's one headpin. if you hit the headpin, you'renormally going to knock over the rest of them or at least a whole lot of them. it's likewhat's that headpin that you can set up that you want to focus on that is going to setup and knock down the rest of them? that was a big kind of "ah-ha" for me wherei'm like yes, my headpin right now is this maverick 1000 group which are the entrepreneursthat are the million to hundred million dollar level, who all have big business ambitionsand they are out to change the world in some way and also live their most epic life ever.if i can knock that down with a really great group, then everything else that i reallywant to do in this eco first model that i

have been creating is going to happen becausethe content side of what we're doing, like we're starting up the maverick mba, at somepoint, which is an online learning portal for emerging entrepreneurs but i have beenjust kind of moving forward on too many projects a little bit instead of going all the waywith one. that's been a big change where i'm like okayi got to refocus and reallocate my assets. even where i am now and almost it's like atotal double-edge sword. the more successful you are, the more opportunities come yourway and the more stuff that people are coming to you and they are all pretty good ideasand pretty good things but, if they are not something that really sings to you and getsyour heart going in a big way, then i've learned

that now is maybe not the right time. i'vebeen trying to say no a little bit more. it has been hard for me. jaime tardy: well it is. it's trying to figureout those opportunities and whether they are going to be distractions or take you closerto what you want. how do you determine that? how do you make that decision? you. yanik silver: right now it has all been around,like i've gotten clarity on what our big picture is for the next couple of years. if it fitsthe values and the dna that we said and also where we're going with this big picture, thenit's something that is a lot easier for me to say yes, no, it doesn't fit right now.

jaime tardy: how do you commit? like you said,how do you commit to a 1000 percent to this one thing, especially because, like you said,there's so many opportunities, so many things? how do you know that that's the one thingthat you should be committing to 1000 percent? yanik silver: for me it's because it hitson every single part that i'm excited about. i spend a lot of time journaling and thinkingabout, maybe like five years ago was when i first started this maverick group of companies.it started off as just an adventure travel company essentially for high-end entrepreneurs.i made a list of all the things; i was doing really well with my publishing company andhad a great reputation in the marketplace, had an amazing family and looking from theoutside in, people were like wow that guy

is perfect and he has everything going onbut i wasn't 100 percent happy. i was like why aren't i 100 percent happyand it was because i think i was playing in too small of a sandbox. i didn't want to beknown as this internet marketing guru for the next 10 more years or whatever the caseis and so within kind of just journaling, really peeling back layer upon layer of whoyou really are, these are the things that i am most excited and interested in. it'slike you need experiences and brainstorm with other entrepreneurs and creating an impactand being a catalyst for other people that are doing something really disruptive andunique and all these different things. that's where the first maverick business adventureskind of thing came into.

it was interesting because i'm like okay thisis it, this fits everything that i am all about and sometimes that also becomes this,like if you're so passionate about something, it can really blind you to maybe some of themore fundamental aspects. i was putting in a ton of cash into that business because i'mlike all right this is it and this is exactly what i want to do. i ended up sinking about$400,000 into it before i turned it around before i really had to think about it. somepeople need a $5,000 knock on the head. for me, at that point, i needed a $400,000 knockon the head to be really like what the hell are you doing? but it was really good becausethat forced me to come up with a much better vision for what i really wanted and what itcould be.

right now, the vision that we have is differentthan five years ago and it's some of this amazing, interconnected group of companiesthat all serve entrepreneurs at different levels and it stems from that maverick 1000group. i can just see how that one thing will lead to everything else and that's what getsme excited and that's what keeps me now focused on how i can build that. just the fact i cansee the pathway to everything else, because i'm total add. i need different projects anddifferent ideas, but i kind of bake that into my own model. jaime tardy: you know yourself well enoughto make sure that you've got that in there. it's funny; i was just about to say that youseem really fluid. you seem like, i can hear

the process of evolution that you're goingthrough where you are like okay well i did this and that wasn't exactly it and then ihad some more success and i went down this path. it sounds like you're totally cool withbeing really fluid and changing things up. yanik silver: yes, i am. it's also somethingthat you, when you start bringing a team around you who maybe they are not as, especiallyif they might come from more of a corporate environment or they come from different, likeyou really just have to have transparency with the team too, if you're changing up thingsand being like okay well here's what we're doing and guess what, if it doesn't work,you know, you don't want them to feel like you're flip flopping.

that's why when i created this thing calledthis painted picture that i learned from one my mentors, cameron harold, who is a formercoo of 1800gotjunk, like this painted picture is a really good framework for where we'reheading but it's also loose enough that it allows us to reverse engineer it in a waythat is not so tied up a goes into b into c into d, it's like we'll get there but wedon't know exactly how we're going to get there necessarily. it's like the guidepostsin the lines that you can let everybody color in their own pieces of it. jaime tardy: when you set goals or when youstart out with something, do you only know the first couple steps and then you sort oflet it go from there?

yanik silver: yes, for sure. i look at itas many times, i think that's one of the things that really just hurts people. let me go backto one of the ones, so instant sales letters, i wrote down in my journal or planner. i wrotedown in my planner that i was going to sell instant sales letters for $500,000 to stamps.comby this date. then i had some of the reverse steps. i always like writing or better orsooner so that gives a little bit more openings. looking back, i got to that point of thatdate, i'm like i definitely don't want to sell it because it was kind of the catalystfor all this other stuff and it became a way of driving customers in who bought some otherhigher end stuff and it also created this reputation in the marketplace where i helpedother people with selling their information

and knowledge and what they are passionateabout and really started me on this path of selling everything in the information worldfrom little ebooks to high-priced $40,000 programs and everything in between -- so eventsand home study courses -- you name it and that was sort of that first part that ledme to it. i look at it as, if you look at your goalthat you're shooting for, really your ultimate success usually comes perpendicular to thatgoal, but you won't get there until you start taking movement towards that goal and youstart opening up and seeing well this is a little bit better. this is more in line withwho i am or what i am doing and then you start going down that path a little bit more butyou can't get there until, like by me setting

that goal of selling it to stamps.com, likeit forced me to grow that side of it and then that opened up this whole other career i guessat that point. jaime tardy: do you set goals? we're comingup on the new year, when this comes out it will be 2013, january, woo hoo, like do yougo through and go okay we're going at it, we've got plans, goals, how do you set those,if you do at all? yanik silver: yes, i've done a lot of differentthings over the year. just in my journal, for this coming up year, i just wrote downthings that i've wanted out of three main areas in my life, like just relationshipsand business wise and health wise. i've just wrote a few things but kept them really specificlike i want to be 163 pounds or i want to

be whatever the case is but that's for theyear and then like where do i want to be at the end goal like how many members we wantto have for maverick 1000. i do set goals but i'm not so tied up in them. i don't feel like the process of writing themdown and thinking about them is almost an off like i don't have to go back and readthem every day and visualize on them or try and figure out how i am going to manifestthem. it's just almost like that process of that one time intent was enough to at leaststart it and i kind of trust in the fact that maybe i won't hit all of them but i'll hitthe right ones. i'm going to be focused on stuff that is most important, at least tome, at that moment. it might be different

stuff but i know that it's going to be theright stuff for where i am heading. jaime tardy: that's what i was going to ask.do you ever feel bad about not reaching the goals that you set? a lot of people will emailme and talk about goal setting and go i set these ambitious goals and then i don't hitthem and then i just feel really crappy that i didn't hit them. yanik silver: one of my favorite mentors andone of my friends is a guy named dan sullivan from strategic coach and he really helpedme see this thing with the process that he calls the gap. it's almost like one of thosethings that i can easily fall into too, if i don't catch myself. if you start journaling,if any time i am feeling kind of crappy, if

i journal about everything i am grateful for,i can just literally snap out of it because i think our brains are really designed tofocus on whatever we give attention to. as soon as we start feeling crappy and ohi didn't hit this goal and then all of a sudden you're like this is wrong in my life and thisis going wrong and then you're like i didn't finish this book that i was going to writeand then i didn't and oh my god and just all these other parts because then you start lookingfor other parts that are wrong. when you turn attention to that gratefulness or that gratitude,then you start focusing on what's right in your life and that forces you to go back to;he talked about, his version is that there is a horizon and we walk towards our horizon.we don't feel bad that we can't ever hit the

horizon. the horizon is our ideals and goal,because we know that a horizon keeps moving and that's the same way with our goals orideals typically. if you look, if you start looking back atwhere you are now to where you've come from, you will always have this positive amazingconfidence that you've really come a far way but if you start comparing yourself to theideal or to goals that you didn't hit then you're always going to compare. there's goingto be a position of lack and unworthiness and just guilt. using wherever you've comefrom as your initial measurement point, you're always going to feel really great. jaime tardy: i love that, especially the horizonmetaphor. i think that's awesome. you work

with tons and tons of entrepreneurs and soi really, this is a question that i wanted to ask you since i met you is what do yousee as some of the trends. as you're working with tons of different entrepreneurs, you'resort of on the cutting edge of all this stuff anyway and back then you were total cuttingedge on online marketing so you seem kind of like a trendsetter. so you tell me, 2013now, but 10, 20 years from now, what do you see is some of the trends that are going tobe coming up. yanik silver: ooh, 10, 20 years. jaime tardy: i know. maybe 5; we can do 5too. yanik silver: okay. i just really see thisshift going on in entrepreneurship where it's

not the old. the people that are out theredoing something really special right now are not out there only looking at what's theirbottom line. like they are incorporating; the three things that i've been talking aboutfor this kind of maverick entrepreneurs is they want to make more money, they have morefun and get more like as a simplified version like the dollar sign, happy face and heartand that's kind of like my little simplified, i forget what it is, ben diagram with thethree interconnecting circles. that's where i see stuff going on where themost unique parts of it and they all interrelate and interconnect like they drive one another.i look at tom's shoes as a really cool example, the buy one give one kind of thing. that reallypropelled their business and they were also

able to make a huge impact but at the sametime it was a great marketing story, it's a great story that other people can tell eachother. other companies want to be involved with them because of their great effect. ifthey were just like 10 percent of all proceeds go to kids in africa or whatever for educationalstuff they'd be like great. that doesn't go as far as what they're really doing and havingthat direct effect. i love where business actually gets amplifiedby the impact that you have and the fun and the joy and the happiness that you also bringto your team and to other people around you. they all to me interconnected and that's whati see more going on as this holistic kind of entrepreneurship, this enlightened entrepreneurshipmaybe. i don't know what you want to call

it. some people call it conscious capitalismbut i think you can go too far, like get wrapped up in the guilt of making money is bad. iran is one of my favorite books. jaime tardy: i have my metal bracelet righthere. yanik silver: where did you get that from? jaime tardy: my husband gave it to me formy 30th birthday; so cool. yanik silver: that is cool. obviously shecan be pretty extreme as far as some parts of it, but i think more so than not, the viewpointsthere are really correct. i almost see like stuff converging into, you come at it froma bunch of different ways -- socially driven, impact driven entrepreneurs. we don't wantto make a penny but we want to have this massive

effect. what they're forgetting is that makinga dollar is a reflection of what your value us. to me one of my core values has alwaysbeen and for our companies too is that we get rich by enriching others ten times toa hundred times what they pay us in return. that's one of the key core questions thati am always asking is like how do we provide that 10x to 100x in value and you just can'thelp but get rewarded because that's a natural law. i really feel like you can be wealthy andcreate wealth for yourself and your company because it's this natural reflection of thevalue provided. if it's done with integrity, it's done with authenticity, it's done ina way that can also can have an impact and

create more joy and happiness along the waythen why not and it's all going to get amplified. that guilt portion of well i don't want tomake money because money is evil or money is bad in some way, it just doesn't fit. thereneeds to be this coming together of the two or three sides where, i don't know how toquite explain it. i also hang out with some of the more selfdevelopment people who are love is all we need kind of thing. love is what you needfor stuff that love can provide but you need money to provide and you need other resourcesfor stuff that only resources can provide you. the more money we have, like i alwayssay that money amplifies who you are. if you are a generous incredible person, you areonly going to be more of that and if you are

a complete egotistical jerk, then there areways to do more of that stuff. i see businesses and entrepreneurs like really kind of lookingat okay what's the bigger picture of why we're here, what's our mission, what's our biggerwhy but then also using that to create greater profits and greater joy and happiness foreveryone around them. jaime tardy: thank you because we all needto hear that; especially for people, like you said, who have the idea that even if it'singrained, even if they don't logically believe it but they feel like well me taking moneyfrom you means that you don't have that money anymore. that's not good because then you'renot going to want to take the money, even if you are doing better and they are doingbetter because of it. that's i think a great

point to highlight. i really, really appreciatethe fact that you said that too. it makes all the difference in the world for someonewho does want to grow really big and make an impact in the world. if you're afraid todo that, then why would you? but your enriching by 10 to 100 times, is huge. of course, you'regoing to want to keep selling because you're just going to keep enriching tons and tonsof people's lives. it just makes sense. yanik silver: right. i look at myself as kindof like the catalyst for other catalysts or this instigator of other instigators. thathelps set the framework for it. jaime tardy: you're having an undergroundonline seminar coming out in february. yanik silver: yes.

jaime tardy: where you get a ton of peoplethat are amazing change makers coming together all in one place. tell me a little bit aboutthat. yanik silver: the underground has been goingon now, it's going to be our ninth year and it started as, there's a good lesson in here,like kind of the background of it. it started from, i'm a huge fan of going the oppositedirection and going a different way than other people are doing. nine years ago me and mybuddy are sitting around at a bar and he's like i just go back from this internet marketingand banners. it's just this big pitch fest and people there are just selling how to getrich on the internet based on what they've done and all they've done is how to get richon the internet and that's how they're making

money. he's like you know what i really want is abunch of people who are out there actually doing it and sharing with me how they aredoing it. he was like you know a lot of people, why don't you put this on. i'm like all rightand ignoring the fact that it's, i started making a list of different people in differentindustries and who i thought would be great for that. that was the first one. i like tohave a lot of fun and make it different than just an educational event. even the very firstone had a whole experience tied into it. it was like a spy theme and people got theirspy briefcase and glasses and different things. every year we do a different spy theme frombond to austin powers to you name it. this

year is going to be inspector gadget. it willbe very interesting. we have one big party every year at the event. this one will bego glow gadget, so it's going to be a glow in the dark party. jaime tardy: i've always wanted to be a spy.this is perfect. yanik silver: it's a lot of fun. it's february28 to march 2 in d.c. and it's usually about 500 to 600 online entrepreneurs. the bestpart about it is in the audience about half the people in the audience, actually more,about 60 percent have 6, 7, or 8 figure plus businesses so you're hanging out with realplayers who are there, who come together. it's really this amazing networking opportunitybut it's also a lot of fun in a great educational

learning environment where we try and bringin a really diverse group of speakers; everyone from people selling content to a guy sellingpaddle boards online and making over a million dollars to a guy selling drones of cats toanother guy. jaime tardy: a cat guy! yanik silver: both of those are funded bymark cuban. jaime tardy: it's funny; i was looking atthe list. you have a couple people that i had on the show. you have frank mckinney whoi interviewed a couple times on the show. dane maxwell, who is a good friend of mine.i'm looking through going yeah, i love them. they are awesome people.

yanik silver: frank is fairly well known.dane is kind of well now or getting more well known. we try to keep it pretty under theradar, just different people they don't really know. a few of them are more well known thenwe might put them in for 20-minute spots where they just talk about what's going on in theirworld. the keynote guys are the longer ones and then frank is actually, i've just knownfrank for years now and i love frank, so we have him coming in and talking about impact-relatedstuff. how that works and ties in with your business. he's a huge philanthropist and we'vebeen to haiti a couple times with him with maverick. jaime tardy: you have?

yanik silver: yes. it's pretty life changingand pretty extraordinary. we're going to talk about that and hopefully grab a few more peoplefor our next haiti trip in may. jaime tardy: it sounds so exciting. i meanyou're doing amazing stuff with work. just bringing those people together imagine whatcan happen. i mean you know you've done it for nine years. awesome. i'll make sure todefinitely link up to all that stuff. i've heard quite a few people went to it and absolutelyloved it. i know we need to wrap up soon because you have to get going but the last questionthat i always ask is what's one action that listeners can take this week to help movethem forward towards their goal of a million? yanik silver: yes, that's a good one. twothings as i was thinking about that is the

goal of the million. i want to touch on thisfor a second. at one point i was like okay i want to be a millionaire. i originally saidi want to be a millionaire by age 30. it happened by 31. i didn't quite hit it but i hit itthe year after. but it was like, one my mentors is this guy jim rohn, who i really like, andhe said, "set a goal to be a millionaire not for the money but for who it makes you become."i think that's one of the most important parts. what kind of skills do you need to master?what do you need to really figure out about yourself and what's maybe stopping you? whatcan accelerate you towards that? when i hit that million dollar mark of cashassets, that's what i want to qualify as a millionaire, and it wasn't like this amazinglike the sky, it was just like uh, all right.

going back to the gap principle, it can betoo easy, it's great, so what. looking back at what you were able to do, it's really powerful.if i thought about it, i had to get really clear and this became even more clear afteri had kids, was this 80/20 kind of concept and maybe even like 95/5. what are the 5 percentof activities you can do that's going to have a 95 percent impact or a bigger process? when i had kids i had way less time to dokind of the shuffling around of papers or activities or whatever the case is and everybodykind of knows the covey book the seven habits, it's all about what's important but not urgentactivities. if you can focus, even just one of those every single day, like a proactive,important but not urgent activity, that will

get you way further than anything else. somany times we get stuck in stuff that we kid ourselves it's work whether it's facebookor twitter. there's a million things that we can do. no one is going to be in theirinbox and be like oh i'm doing something that's going to change the world here in my inbox. for the most part, certainly there is timeswhen you might have a connection in there that you're renewing or you're doing somethingin there but just think about like what is that one proactive activity that you can do.don't feel this guilt of having to feel like you have to do everything all at once. justone thing every single day and you will be amazed at how much further you get.

jaime tardy: i love that. first i thoughtyou were going to say journaling because last time we talked about journaling, you mentionedjournaling a bunch too. i think that makes a big difference too. yanik silver: yes, journaling is a great skill.i actually have a great post; it's at internet lifestyle, my old blog, on journaling andhow journaling can make you happy and there's a couple different ways of using journaling. jaime tardy: nice, extra resource. i'll tryand link that up and find that for you. thank you so much for coming on. where can we findout more about all the stuff that you have going or tell me one thing that we can talkabout that you can highlight so we can get

links from you right now. yanik silver: probably maverick mba, whichis my new current blog which i probably need to update a little bit more frequently. that'sprobably the newest spot that i've got; also the book maverick startup which is in bookstoresand on amazon. it has been out for a little while now and getting some really good reviewson that. that's really for pretty much anyone who wants to become an eventual millionairei think. it's how to move from zero to six figures and beyond. i think it's like 11 xfactors to do that. jaime tardy: nice. i'll have to make surei link that up and i'll have to make sure i get that too. awesome. thank you so muchfor coming on today. i really, really appreciate

it. i hope you have an amazing day, yanik. yanik silver: thanks, jaime. i appreciateit. just to note, you can download the top tentips from these millionaire interviews on the blog. thanks for listening. you can find out more great information like this on eventualmillionaire.com.