when you're in a cosmetic practice you have tobe a doctor and you have to be a business person. and so from a business point of view,i really believe venus freeze is easy. it makes sense because there is such a bigpart of the industry and need, the market needs, that people want something thatis easy, is painless, no downtime, and will give really great results. i've had my venus freeze now for almosttwo years and i can tell you there are so many patients who start off havingtheir treatments on their face. they love it. now they're going do theirneck, now they're going to do their arms. their friends are noticing they're looking good.what is it? it's something that doesn't hurt.
so then those friends are going to come in.so from that point, really, word of mouth is probably our number one reason whywe now have three venus freeze treatments. second, the machine,there is absolutely no disposables. so from a business standpoint,you can treat so many patients and you don't have to worry about that part. it's simple. it's easy. it's fast. and thebody applicator, if you're treating the abdomen, the thighs, you can get donein a quicker amount of time. you can heat faster. you canget to that temperature faster. so you're not needing a room as much.you can turn over the room faster.
so these are business things that youthink about that venus freeze really offers. but the most importantthing is that you get results, because obviously if you're not gettingresults you're not going to grow your practice. your patients are not going to be happy.you're going to have to give refunds. you're going to get a badreputation in the community. so choosing a technology that actuallywill deliver results that you can promise, i think is good business. for me, venus freeze is the pillar of ourpractice, and we love it for many reasons. i believe that education is very important,and i believe this is one of the reasons
why our practice has weathered the economicstorm, because the community out there knows that when we say it works, it works.the technology works. and when we say that our staff are experts,they're really well trained personally by me. they really are. and when you compare venus freezeand the ease of training with venus freeze compared to the other technologiesthat we have, you can't even compare it. when i trained my staff how themulti polar radio frequency is delivered in a much more even way, they're less likelyto get arcs. they are less likely to get burns. they feel more comfortable holdingthat handpiece and actually trying it out.
they watch me do it,and they say, "yeah, i can do that." and then when they start doingthe treatment on each other, then they realize yes this issomething i can be comfortable doing. this is something where i can get good resultsfor patients. and it's also something that me, because i've been very worried in the past aboutdelegating these types of treatments to my staff, i feel so much more comfortablebecause i know my patients will be safe, they're going to get great results,and my staff feel comfortable. they know what they're doingand that they won't get into trouble. and it really has been one of the big reasonswhy i've been able to expand my practice.
in 2012 we added two new rns and one pa.we're really utilizing the physician extenders, and it's really because of the fact thati'm finally comfortable delegating a treatment and venus freeze is definitelyone of those treatments.
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